Taco Bell just invented a Tex-Mex staple.
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At first, Taco Bell was trying fairly hard to make their chain be authentic, even going so far as to get musicians to play there. However, their real claim to fame came when they invented crunchy taco shells as a way to make food prep faster. That crunchy taco trend launched Taco Bell to stardom, and by the 90s, it became the top taco place in America.